What Type of Geographic Pricing Policy Would a Marketing Manager

question 13

Essay

What type of geographic pricing policy would a marketing manager most appropriately choose for the following products: (1)nationally advertised bubble gum, (2)rebuilt engines for jet airplanes,and (3)bulk amounts of a rare spice harvested from a single mountain in Canada and used in high-priced restaurants.Justify your answers,and specify any assumptions you used to arrive at your answer.

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Definitions:

Chain of Title

The sequence of historical transfers of title to a property.

Special Indorsement

A method of endorsing a negotiable instrument, where the endorser specifies the person to whom or to whose order the instrument is payable.

Pay to the Order

A phrase used in cheques or negotiable instruments that specifies the person to whom the payment is to be made.

Indorsements

The act of signing one's name on the back of a negotiable instrument to legally transfer it to another party.