Deb Ross Wants to Open a Store to Sell Quilting

question 16

Multiple Choice

Deb Ross wants to open a store to sell quilting supplies.She cannot decide whether to base her store's pricing objectives on market share,dollar sales,or unit sales.Regardless of which she chooses,her firm's pricing objective can be categorized as:

• A) status-quo
• B) profit-oriented
• C) need-oriented
• D) cost-oriented
• E) sales-oriented

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Definitions:

Direct Selling

A sales method where products are marketed directly to consumers, bypassing traditional retail environments.

Face-to-face Customer Contact

Direct, in-person interaction between a business representative and its customers.

Aura

Aura pertains to the distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.