Examlex
Hal Macini owner of Evergreen Landscaping is more interested in earning customer goodwill than striving for maximum profit.He determines his prices by maintaining the company's profitability at a level that gives him a good living but will never make him a rich man.Macini is basing his pricing policy on:
Non-English-Speaking
Referring to individuals or populations that do not use English as their primary language, highlighting the need for language-specific services.
Language
A system of spoken, written, or gestural symbols used for communication between individuals.
Culture
The patterns of behavior, beliefs, and customs that are shared by a community or society, shaping their way of life and worldview.
Material and Nonmaterial
A classification indicating tangible resources like goods and money (material) and intangible elements like culture and social norms (nonmaterial).
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