Trianka Patel Has Recently Started a Mailing Service in a Region

question 12

Multiple Choice

Trianka Patel has recently started a mailing service in a region that is showing tremendous industrial growth.Her business has the capability to print,fold,insert,and mail all types of letters.Her customers include 3 local retailers,a small university,and a regional cable television provider.She needs more customers and plans to spend one day per week visiting businesses and introducing her services.Patel is engaged in:

• A) direct sales management
• B) personal selling
• C) public relations
• D) sales promotion
• E) research and development

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Definitions:

Underlying Sources

The fundamental origins or causes of an event, situation, or condition.

Superordinate Conflict Resolution

A method of resolving conflict by focusing on shared goals that transcend the specific interests of the conflicting parties.

Organizational Life

The stages through which an organization progresses, including birth, growth, maturity, decline, and death or revitalization.

Dean Tjosvold

A prominent figure in organizational management and psychology, known for his work on conflict management and cooperative teamwork.