SCENARIOS Digital Cookware

question 150

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.Which of the following trade sales promotions would be inappropriate for Digital Cookware to use?

• A) push money
• B) trade allowances
• C) event sponsorship
• D) store demonstrations
• E) trade shows

---

Definitions:

Spina Bifida

A congenital malformation characterized by the partial closure of the spine and its surrounding membranes.

Meningitis

An inflammation of the membranes (meninges) surrounding the brain and spinal cord, typically caused by an infection.

Inflammation

The biological reaction to harm, disease, or discomfort manifesting as redness, heat, inflammation, and discomfort.

Meninges

Three protective membranes that cover the brain and spinal cord.