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SCENARIOS Digital Cookware

question 8

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SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Kraft Foods.Each Kraft sales team is given a statement of his or individual sales objectives,usually based on sales volume.This is called a(n) :

Definitions:

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given budget at set prices.

Price Of Scone

The amount of money charged for a single scone, determined by factors like production costs, demand, and supply.

Rises

Rises refers to an increase or upward movement in quantity, value, or level of a given entity or phenomena.

Opportunity Cost

The cost of missing out on the second-best choice when making a decision.