SCENARIOS Digital Cookware

question 173

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to College Entertainers.The Marketplace gives the entertainers and the agencies that represent entertainers an opportunity to engage in:

• A) generating leads
• B) data mining
• C) disintermediation
• D) supply chain management
• E) reminder advertising

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Definitions:

Prices Paid

The actual amounts of money exchanged for goods or services in transactions between buyers and sellers.

Prices Received

The amount of money that producers receive for their goods or services at the point of sale.

Productivity

An indicator of how effectively a person, machine, factory, system, etc., transforms inputs into valuable outputs.

Price Support Program

Government initiatives designed to maintain the market price of a commodity or product at a certain level by purchasing surplus, offering subsidies, or other means to protect producers' income.