An Ad for an AT&T MasterCard Offered Zero Percent Interest

question 119

Multiple Choice

An ad for an AT&T MasterCard offered zero percent interest on any balance transferred from another card by September 1,as well as no annual fee.What kind of an advertising appeal is this ad using?

• A) environmentally consciousness
• B) vanity and egotism
• C) health
• D) profit
• E) admiration

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Definitions:

Asset Turnover Ratio

A financial metric that measures the efficiency of a company in using its assets to generate sales or revenue.

Leverage

The strategic use of an organization's resources or position within a market or industry to gain advantage and increase its influence or outcomes.

Activity

Involves actions or tasks performed, typically by individuals or groups, to achieve a specific objective.

Profitability

A measure of the efficiency of a company in generating profit, calculated as net income divided by revenue, indicating financial health and operational effectiveness.