Which of the Following Statements About Developing an Advertising Campaign

question 86

Multiple Choice

Which of the following statements about developing an advertising campaign is true?

• A) Advertisers use DAGMAR to determine the product's appeal.
• B) The last stage in the process is to execute the message.
• C) The product's unique selling proposition is identified early so that advertising objectives can be efficiently set.
• D) Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.
• E) In developing an advertising campaign,it is more important for the advertiser to identify the attributes than the benefits.