How Do Public Relations Professionals Use Internet Web Sites

question 175

Multiple Choice

How do public relations professionals use Internet Web sites?

• A) as an open forum for new-product ideas
• B) as a vehicle to post news releases on products
• C) to gather consumer data
• D) to keep its stakeholders informed about product and corporate activities
• E) to do all of the above

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Definitions:

Generativity

A concern for establishing and guiding the next generation, often expressed through parenting, teaching, and community involvement, typically occurring during middle adulthood.

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

Big Five

A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual that are relatively stable over time.