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SCENARIOS Purgatory-Durango

question 104

Multiple Choice

SCENARIOS
Purgatory-Durango
Joe Average is "A-OK" with the Purgatory-Durango ski resort.Rather than try to keep up with big-budget competitors like Vail and Aspen,the southwestern Colorado resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Purgatory." "Movie Star," the title of a full-page color ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit that looks like it could double as hunting attire in a duck blind.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Purgatory-Durango,not Telluride.And this is John Taber--not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Purgatory-Durango." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Purgatory-Durango--No.1 in Grooming."
-Refer to Purgatory-Durango.The "Movie Star" ad discussed above is an example of a _____ executional style.

Definitions:

Osmoregulator

An organism that regulates its internal osmotic pressure, maintaining fluid and electrolyte balance despite external conditions.

Antidiuretic Hormone

A hormone released by the pituitary gland that regulates water retention in the body by increasing the concentration of solutes in the blood.

Collecting Ducts

Tubules in the kidneys that receive urine from the nephrons and transport it into the renal pelvis and ureter.

Reabsorbed

The process by which substances are taken back into the blood from the filtrate produced in the kidneys.