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SCENARIOS Purgatory-Durango

question 46

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SCENARIOS
Purgatory-Durango
Joe Average is "A-OK" with the Purgatory-Durango ski resort.Rather than try to keep up with big-budget competitors like Vail and Aspen,the southwestern Colorado resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Purgatory." "Movie Star," the title of a full-page color ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit that looks like it could double as hunting attire in a duck blind.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Purgatory-Durango,not Telluride.And this is John Taber--not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Purgatory-Durango." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Purgatory-Durango--No.1 in Grooming."
-Refer to Tambrands Inc.The Satin Touch campaign gives the users a specific reason why they should purchase the product (the applicators are flushable and biodegradable) .This reasoning is an example of a(n) :

Definitions:

DOT 4

A type of brake fluid designated by the Department of Transportation, having specific boiling point and composition standards for vehicle braking systems.

Pushrod

A component in certain engines that transfers motion from the camshaft to open and close the valves.

Brake Pedal

The pedal in a vehicle that operates the brake system to slow down or stop the vehicle.

Regenerative Braking

A method of braking in which energy is recovered and converted into electrical energy, which can then be stored and used later, often found in hybrid and electric vehicles.