DuPont Has an Advertisement That Shows Police Officers Describing How

question 147

Multiple Choice

DuPont has an advertisement that shows police officers describing how they were shot at close range in the line of duty.The advertisement explains that the lives of these public servants were saved by Kevlar bullet-proof vests and that Kevlar was invented by DuPont.This is an example of _____ advertising.

• A) publicity
• B) attribute
• C) image
• D) pioneering
• E) institutional

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Definitions:

Encoding Specificity

A principle of retrieval asserted by Tulving. At the time material is first put into long-term memory, it is encoded in a particular way, depending on the context present at the time. At the time of recall, the person is at a great advantage if the same contextually supplied information available at encoding is once again available.

Connectionism

An approach to cognition emphasizing parallel processing of information through immense networks of interconnected nodes. Models developed in the connectionist tradition are sometimes declared to share certain similarities with the way collections of neurons operate in the brain; hence, some connectionist models are referred to as neural networks.

Hierarchical Network Model

A cognitive psychology theory proposing that mental categories are organized in a hierarchical manner, where broader categories encompass more specific ones.

Collins

Commonly refers to Allan Collins, a cognitive scientist known for his work in educational technology and the development of learning theories, including the Cognitive Apprenticeship model.