How Do Public Relations Professionals Use Internet Web Sites

question 175

Multiple Choice

How do public relations professionals use Internet Web sites?

• A) as an open forum for new-product ideas
• B) as a vehicle to post news releases on products
• C) to gather consumer data
• D) to keep its stakeholders informed about product and corporate activities
• E) to do all of the above

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Definitions:

Efficient Outcomes

Results or solutions in which resources are allocated in the most effective way, maximizing benefits and minimizing costs.

Preferences

Refers to the subjective tastes and desires of consumers which influence their choices and decision-making in purchasing goods and services.

Political Logrolling

A practice where politicians exchange favors by supporting each other's proposals or policies.

Vote Trading

An agreement between two or more parties to swap votes on issues of mutual interest, to achieve a desired outcome for both sides.