LeBlanc's Pecan Company Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail

question 62

Multiple Choice

LeBlanc's Pecan Company
Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Texas store sells pecan pies,tortes,fruitcakes,fudge,pralines,chocolate pecan bark,homemade pecan ice cream toppings,and jams and jellies.At this time,there are no other stores of this type in the Houston area.The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products.Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish.He used the DAGMAR approach to draw up this list.
-Refer to LeBlanc's Pecan Company.The new campaign for the store is designed to stimulate demand for the LeBlanc's new store,given that the store is in the introductory stage of the product life cycle.The campaign would be considered:

• A) pioneering
• B) comparative
• C) institutional
• D) exclusive
• E) open-ended

---

Definitions:

Adaptive

The process of adjusting to new conditions or environments, often improving fitness or functionality in response.

Stressed

The feeling of being overwhelmed or unable to cope with mental or emotional pressure.

Coronary Heart Disease

A condition characterized by reduced blood flow to the heart muscle due to the building up of plaque in the coronary arteries, leading to angina and possibly heart attacks.

Caffeine

A stimulant found in coffee, tea, and various other plant-based substances that can enhance alertness and energy levels.