SCENARIOS Purgatory-Durango

question 25

Multiple Choice

SCENARIOS
Purgatory-Durango
Joe Average is "A-OK" with the Purgatory-Durango ski resort.Rather than try to keep up with big-budget competitors like Vail and Aspen,the southwestern Colorado resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Purgatory." "Movie Star," the title of a full-page color ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit that looks like it could double as hunting attire in a duck blind.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Purgatory-Durango,not Telluride.And this is John Taber--not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Purgatory-Durango." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Purgatory-Durango--No.1 in Grooming."
-Refer to LeBlanc's Pecan Company.The LeBlancs focused their campaign on reasons why customers should shop at their store.This is an example of _____ advertising:

• A) comparison
• B) objective
• C) format
• D) execution
• E) appeal

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Definitions:

Recruitment

The process of attracting, selecting, and appointing suitable candidates for jobs within an organization.

Potential Employment

The possibility or prospect of being hired for a job or position.

Analysis and Design of Work

The process of examining tasks and work processes for the purpose of improving efficiency, quality, and employee satisfaction.

Overlapping Tasks

Situations where job responsibilities or projects are shared among multiple employees or departments, often leading to collaborative efforts or confusion.