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Promotion Is Communication by Marketers That Informs,persuades,and Reminds Potential Buyers

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Promotion is communication by marketers that informs,persuades,and reminds potential buyers of a product in order to influence their opinion or elicit a response.


Definitions:

Break-Even Point

The level of production or the volume of sales at which total costs equal total revenue, resulting in no net loss or gain.

Lowest Price

The smallest amount for which a product or service is sold in the market.

Long Run

An interval where all inputs and expenses are adjustable, enabling total adaptation to shifts.

Break-Even Point

The point at which total revenues equal total costs, resulting in neither profit nor loss for a business.

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