The Main Function of Promotion Is To

question 55

Multiple Choice

The main function of promotion is to:

• A) convince the consumers a firm's products offer competitive advantages over those of its competition
• B) find a niche in the marketplace for the firm and its products
• C) provide the firm with research information about the success of its marketing effort
• D) create efficient distribution channels
• E) guarantee control over the length of the stages of the product life cycle

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Definitions:

Prospect Aversion

The tendency of potential customers to avoid engaging with sales efforts or communications, often due to perceived pressure or disinterest in the product.

Prospecting Methods

Refers to various techniques used by salespersons to identify and develop new customers or leads.

Optimal Prospecting

The process of identifying and engaging with potential leads or customers in the most efficient and effective manner, maximizing the likelihood of successful sales outcomes.

Call Reluctance

The hesitation or resistance a salesperson may feel towards making outbound sales calls or contacts.