Java Jacket Is a Company That Designs and Prints Ads

question 110

Multiple Choice

Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops.To find clients to advertise on the coffee cup jackets,the company sent a representative to companies like Warner Brothers,eBay.com,and The Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers.Java Jacket's activities can best be described as:

• A) mass communication
• B) implicit communication
• C) personal selling
• D) public relations
• E) telemarketing

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Definitions:

Liquidated

Converted assets into cash or paid off a debt, often referring to the process of closing a business and distributing its assets to claimants.

Execution Phase

The stage in a project or plan where the strategies and plans are put into action or carried out.

Optimal Asset Allocation

The practice of distributing investments among various asset classes in a way that maximizes return while minimizing risk, tailored to an investor's risk tolerance and time horizon.

Security Selection

Choice of specific securities within a given asset class.