Which of the Following Statements About the Characteristics of the Elements

question 29

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) The speed of feedback is delayed in sales promotion,advertising,and personal selling.
• B) Message flexibility is greatest with advertising.
• C) The message flow is two-way in public relations,sales promotions,and personal selling.
• D) The most feedback is available with personal selling.
• E) The sponsor is identified in public relations,advertising,and personal selling.

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Definitions:

Price Decrease

A reduction in the cost at which goods or services are sold to consumers.

Budget Constraint

The limitations on the goods and services available for purchase, based on the income and prices, reflecting the trade-off between different choices.

Money Income

The total amount of monetary earnings received by an individual or household, including wages, salaries, and other forms of financial income.

Budget Constraint

The limit set by available resources, defining the combination of goods or services that a consumer can afford.