Many Technologically Advanced Retailers Are Using a Technique Called _____

question 145

Multiple Choice

Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment.The analysis looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.

• A) market-basket analysis
• B) simulated test marketing
• C) product/customer correlation analysis
• D) market cross-tabulations
• E) customer lifestyle analysis

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Definitions:

American Colonies

The thirteen British colonies in North America that declared independence in 1776, leading to the formation of the United States.

Grain Cultivation

The farming practice of growing grain crops, such as wheat, corn, barley, and rice, usually for human consumption or livestock feed.

Eighteenth-Century Education

refers to the period of educational practices and institutions that were prevalent in the 1700s, characterized by the growth of private tutors, charity schools, and the beginning of formal schooling systems in various countries.

Elite Families

A group of families considered to be at the top of the social hierarchy due to their wealth, power, or ancestral lineage, often exerting significant influence over political, economic, or societal matters.