According to the Text,one Way Supermarkets Establish Long-Term Relationships with Their

question 130

Multiple Choice

According to the text,one way supermarkets establish long-term relationships with their customers is to:

• A) conduct longitudinal focus group studies
• B) avoid any obviously ethnic appeal
• C) limit the number of nonfood items carried by the stores
• D) create and use loyalty marketing programs
• E) create customer correlation studies

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Definitions:

Collectivist Cultures

Societies or groups where people emphasize collective goals, community cohesion, and interdependence among its members over individual pursuits.

Direct Communication

A style of communication that is straightforward and transparent, with messages conveyed clearly and directly to avoid misunderstandings.

Work Ethic

A set of values based on the importance of doing work and reflected in a commitment to hard work and diligence.

Baby-Boomer

A person born during the demographic post-World War II baby boom, typically identified as someone born between 1946 and 1964.