_____ Refers to the Techniques Used to Get Consumers to Buy

question 119

Multiple Choice

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

• A) Nonstore vending
• B) In-home retailing
• C) Franchising
• D) Direct marketing
• E) Direct retailing

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Definitions:

Pollyanna Principle

The tendency for people to remember pleasant items more accurately than unpleasant ones, influencing a generally optimistic worldview.

Perceptual Selection

The process by which individuals filter and interpret sensory information to create a meaningful experience of the world.

Person Perceives

Refers to how an individual interprets or understands information from their environment through their senses.

Perceptual Categories

The classification of sensory information into recognizable groups based on perceived similarities.