Interactivity Is One of the New Developments in Retailing

question 80

Multiple Choice

Interactivity is one of the new developments in retailing.In retailing,interactivity refers to:

• A) the use of improved communications with customers
• B) a new form of customer relationship marketing
• C) entertainment for customers to get them involved
• D) the use of information kiosks
• E) the creation of a static atmosphere

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Definitions:

Television Ads

Short visual advertisements broadcasted on television intended to inform or persuade viewers on various products, services, or political campaigns.

Anticipated Growth Rate

The expected rate at which a company, economy, or investment is projected to grow over a specific period.

Constant Growth Stock

A stock from a company which is expected to grow dividends at a constant rate indefinitely.

Last Dividend

The most recent dividend payment per share distributed to shareholders by a corporation.