Canesta Co

question 151

Multiple Choice

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,then its choice of channels will largely be influenced by:

• A) exclusivity agreements
• B) market factors
• C) possession factors
• D) product factors
• E) internal environmental characteristics

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Definitions:

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Intercompany Comparisons

Intercompany comparisons involve analyzing and evaluating the financial performance and strategies of different entities within the same group or company to identify discrepancies and opportunities for optimization.

Vertical Analysis

A financial analysis method that compares line item amounts on a financial statement to a base figure to determine each item’s relative size or contribution to the whole.

Liquidity Test

A financial analysis conducted to determine a company's ability to pay off its short-term liabilities with its liquid assets.