Like For-Profit Organizations,the First Step in Developing a Marketing Program

question 16

Multiple Choice

Like for-profit organizations,the first step in developing a marketing program for a nonprofit organization is to:

• A) determine the marketing mix
• B) define organizational objectives
• C) establish the financial needs of the organization
• D) create a promotion to attract donors
• E) select a direct distribution outlet

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Definitions:

Contiguity

The proximity or physical closeness between two things, used especially in reference to concepts in learning theory where events close in time or space are associated.

Learned Taste Aversion

The process by which an individual learns to avoid a food or substance after a negative experience, leading to an adverse reaction upon future encounters.

Bitter Taste

One of the five basic tastes, perceived primarily at the back of the tongue and often associated with toxic or harmful substances.

Sour Foods

Food items characterized by a sharp, acidic taste, often caused by a high concentration of hydrogen ions.