After the Research Team at DairyMade Had Generated More Than

question 153

Multiple Choice

After the research team at DairyMade had generated more than two dozen new product ideas for a substitute for coconut that tastes the same but has zero cholesterol,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

• A) business analysis
• B) diffusion
• C) idea screening
• D) test marketing
• E) idea generation

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Definitions:

Great Depression

A severe worldwide economic downturn that took place during the 1930s, leading to widespread unemployment and poverty.

Stock Market Speculation

The act of trading stocks, commodities, or other financial instruments with the aim of making profits from short-term fluctuations in their prices, often involving high risk.

Protective Tariffs

Tariffs imposed on imports to protect domestic industries from foreign competition by increasing the cost of imported goods.

Demobilized Soldiers

Demobilized soldiers are military personnel who have been discharged from active service, often following the end of a conflict or war.