Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 161

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.During the _____ stage of its new-product development process,a group was assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability.

• A) business analysis
• B) idea generation
• C) concept testing
• D) screening
• E) test marketing

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Definitions:

Personal Selling

A marketing strategy where salespersons directly communicate with potential buyers to sell products or services.

Aircraft

A vehicle designed for air travel, capable of lifting, flying, and landing through the atmosphere.

Product's Characteristics

The attributes, features, and benefits that describe and define a product.

Complexity

The state or quality of being intricate or complicated, often referring to systems, processes, or products.