When a Consumer Makes a Trial Purchase of a New

question 170

Multiple Choice

When a consumer makes a trial purchase of a new product,he or she becomes _____ in the new-product adoption stage process.

• A) an adopter
• B) a diffuser
• C) an innovator
• D) a pre-diffusion user
• E) none of these

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Definitions:

Gated Community

A form of residential community or housing estate containing strictly controlled entrances for pedestrians, bicycles, and automobiles, and often characterized by a closed perimeter of walls and fences.

Social Capital

The networks, relationships, and norms that facilitate cooperative action and contribute to a community or society's prosperity and well-being.

Open Access

The practice of providing unrestricted access via the internet to peer-reviewed scholarly research.

Scale Free

A network topology characteristic where some nodes (hubs) have significantly more connections than others, following a power-law distribution.