Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 11

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by the U.S.consumer.You tell them that this depends on many product characteristics--as a matter of fact all of the following EXCEPT:

• A) how similar it is to existing keyboards in use and fulfilling needs
• B) the degree of difficulty involved in understanding and using it
• C) the "buy American" movement in the United States
• D) how much of a relative advantage it has over currently used keyboards
• E) its degree of trialability

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Definitions:

Human Resources

A department within an organization focused on the management, support, and development of the organization's workforce, including hiring, training, benefits, and employee relations.

Task Accomplishment

The successful completion or achievement of assigned tasks or objectives.

First Step

The initial action or decision that begins the process of pursuing a goal or solving a problem.

Allocation

Involves the distribution of resources or tasks among various departments, projects, or individuals based on priorities and strategic goals.