What Can the Marketers of Consumer Products Expect to Find

question 104

Multiple Choice

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

• A) All products go through every stage of the life cycle.
• B) Changes in a product can change its life cycle.
• C) The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products.
• D) All products except those considered faddish go through every stage.
• E) The theory helps to predict how long a firm will stay in each stage.

---

Definitions:

Radial Cleavage

A type of embryonic development in some animals where cell divisions occur parallel or perpendicular to the vertical axis of the embryo, contributing to its radial symmetry.

Deuterostomes

Animals characterized by the development of the anus from the first opening in the embryo, with the mouth forming later, including vertebrates and some invertebrates.

Protostomes

A group of animals characterized by developing the mouth before the anus during embryonic development, includes mollusks and arthropods.

Determinate Cleavage

Type of cleavage, characteristic of protostomes, in which the fate of each cell is determined when the cell is produced. Compare with indeterminate cleavage.