During the Maturity Stage of the Product Life Cycle

question 59

Multiple Choice

During the maturity stage of the product life cycle:

• A) prices are increased
• B) product lines are narrowed
• C) promotion to the dealer is often intensified
• D) more shelf space is made available to the product
• E) profit margins are at their peak

---

Definitions:

Operants

Behaviors that are controlled through reinforcement or punishment in the context of operant conditioning.

Voluntary Responses

Actions that are under conscious control, such as deciding to move a limb.

Discriminative Stimuli

Stimuli in the environment that signal the availability of reinforcement or punishment, guiding behavior accordingly.

Reinforcement Schedule

A plan or rule that determines the timing and frequency of reinforcement delivery to promote or maintain a desired behavior.