SCENARIOS Jabra Corporation

question 149

Multiple Choice

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Amusement Park Games.In terms of the new product development process,Richardson's friends who encouraged him to put his ideas in a book were involved in:

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) product development

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Definitions:

Referential Integrity

A concept in databases ensuring that relationships between tables remain consistent, typically through the use of foreign keys.

Organizational Policies

The set of rules, guidelines, and procedures established by an organization to govern the conduct of its members and operations.

Layoff Strategies

Methods and policies an organization employs to reduce its workforce for reasons such as cost reduction, restructuring, or downsizing.

Early Retirement

An option that allows employees to retire before the traditional retirement age, often with a proportionately reduced pension benefit.