When Choosing a Test Market,managers Need to Consider Many Criteria

question 76

Essay

When choosing a test market,managers need to consider many criteria for a good test market city.List six criteria.

---

Definitions:

Statements

Financial records that provide an overview of a company's financial condition, including the balance sheet, income statement, and cash flow statement.

Non-negativity Constraints

are mathematical conditions in linear programming that require the variables to be zero or positive, never negative.

Feasible Region

In optimization problems, the set of all possible points that satisfy the problem's constraints.

Linear Programming

A mathematical technique used to maximize or minimize a linear objective function, subject to linear equality and linear inequality constraints.