_____ Is the First Filter in the New-Product Development Process

question 97

Multiple Choice

_____ is the first filter in the new-product development process.It serves to eliminate new product ideas that are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason.

• A) Applied diffusion
• B) Introductory diffusion
• C) Business Analysis
• D) Test marketing
• E) Idea screening

Understand the concept and graphical representation of price elasticity of demand.

Distinguish between different types of price elasticity (elastic, inelastic, unit elastic, perfectly elastic, and perfectly inelastic).

Analyze factors that affect price elasticity of demand, including availability of substitutes and proportion of budget spent on the good.

Calculate and interpret price elasticity values from given data or scenarios.

---

Definitions:

Issuing Securities

The process by which a corporation offers new stocks or bonds to the public or existing shareholders or bondholders.

Secondary Market

The financial market where investors purchase and sell securities they already own, as opposed to the primary market where securities are first issued.

Firms

Firms are business organizations engaged in commercial, industrial, or professional activities, typically comprised of a partnership or a corporation.

Primary Market

The financial market for new securities issues where corporations sell new stocks and bonds to the public for the first time.