After Mattel Evaluated Many New Products to Add to Its

question 47

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept tests
• C) market testing
• D) idea manipulation
• E) idea diffusing

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Definitions:

Development

The process of change and growth in physical, emotional, intellectual, and social dimensions from birth through the lifespan.

Nurture

The process of caring for and encouraging the growth or development of someone or something.

After Conception

Refers to the period of time following the fertilization of an egg by a sperm, marking the beginning of pregnancy.