Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 11

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by the U.S.consumer.You tell them that this depends on many product characteristics--as a matter of fact all of the following EXCEPT:

• A) how similar it is to existing keyboards in use and fulfilling needs
• B) the degree of difficulty involved in understanding and using it
• C) the "buy American" movement in the United States
• D) how much of a relative advantage it has over currently used keyboards
• E) its degree of trialability

---

Definitions:

Cell Phones

Portable electronic devices that allow users to make phone calls, send text messages, and access various applications and the internet.

Polling

The process of gathering public opinion or votes from a particular sample, used to predict election outcomes or measure public attitudes on various issues.

Public Opinion

The collective attitudes, beliefs, and views of the population on various issues, often measured through surveys and polls.

Public Policy

The principles and actions adopted or proposed by a government to address societal problems or issues, ranging from health care and education to environmental and economic policies.