The Rate of Sales Decline During the Decline Stage of the Product

question 46

Multiple Choice

The rate of sales decline during the decline stage of the product life cycle is largely governed by:

• A) the amount of money spent on advertising
• B) the number of competitors in the market
• C) the intensity of the competition's marketing efforts
• D) the amount of shelf space allotted to the product
• E) how rapidly consumer tastes change or substitute products are adopted

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Definitions:

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members, usually in the direction of greater risk or conservatism.

Social Contagion

A phenomenon where ideas, feelings, and behaviors seem to spread across people in a group as if they were infectious diseases.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or standards.

Stereotypes

Oversimplified and widely held beliefs about the characteristics of particular groups of people.