SCENARIOS Alberto Culver Company

question 146

Multiple Choice

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Hardie Siding Products.Since all of the siding products sold by Hardie are sold under the Hardie brand name,it is clear that the company uses a(n) _____ strategy.

• A) family branding
• B) private branding
• C) business branding
• D) cobranding
• E) repositioning

Comprehend the practices for effective good-news and neutral-news messages.

Recognize the importance and method of extending credit in business communication.

Understand the role and structure of adjustment messages in building and maintaining business reputation.

Grasp the function of memorandums, form messages, and other tools for internal communication.

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Definitions:

Scanning Electron Microscope

A type of microscope that uses electrons instead of light to form an image of the sample, providing detailed three-dimensional images at high magnifications.

Transmission Electron Microscope

A type of microscope that uses a beam of electrons to create an image of the specimen, allowing for very high-resolution imaging of the internal structure of cells and molecules.

3D Image

A visual representation that provides the perception of depth, creating the illusion of three-dimensional space on a two-dimensional surface.

Organelles

Specialized structures within a cell that perform specific functions, like mitochondria for energy production and ribosomes for protein synthesis.