What Are the Three Main Objectives or Benefits of Branding

question 104

Essay

What are the three main objectives or benefits of branding? How do the concepts of brand equity and brand loyalty fit into these objectives? Use these three objectives to briefly evaluate Buick's brand name for its new electric car,named Impact.

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Definitions:

Distorted Cognitions

Inaccurate or irrational thought patterns that can negatively influence behavior and emotional state.

Body Image

An individual's perception and thoughts about their own body's appearance and attractiveness.

Posttax Distribution

The distribution of income or assets among various groups after accounting for the effects of taxation.