_____ Products Are Products That Are Not Known About or Not

question 115

Multiple Choice

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

• A) Hidden
• B) Specialty
• C) Equity
• D) Unsought
• E) Shopping

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Definitions:

Memory Study

The scientific research focused on understanding how memory works, including processes of encoding, storing, and retrieving information.

LTP

Long-Term Potentiation, a long-lasting increase in signal transmission between two neurons, considered one of the cellular mechanisms that underlies learning and memory.

Episodic Memories

Memories of autobiographical events that can be explicitly stated, including contexts, associated emotions, and the spatial-temporal sequences.

Hippocampus

A key structure in the brain involved in the consolidation of information from short-term memory to long-term memory and spatial memory.