Product Mix Width May Be Defined As

question 107

Multiple Choice

Product mix width may be defined as:

• A) the number of different product categories found within an industry
• B) the average number of products within each product line in the company
• C) the average number of products offered by the company
• D) the number of different product lines an organization offers for sale
• E) the extensiveness of the coverage of the line from high end (expensive)to low end (inexpensive)

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Definitions:

Reinforcement Effectiveness

The degree to which a reinforcement (either positive or negative) successfully influences future behavior in the desired direction.

Immediately

An action or event occurring without any delay, happening at once.

Behavior Reinforcement

The process of strengthening a behavior by providing a consequence that encourages the repetition of that behavior.

Classical Conditioning

The process of learning through the repeated association of two stimuli; over time, a response originally elicited by the second one becomes elicited by the first one alone.