The Introduction of Cinnamon Toast Crunch,Cocoa Puffs,and Trix Cereals with 75

question 156

Multiple Choice

The introduction of Cinnamon Toast Crunch,Cocoa Puffs,and Trix cereals with 75 percent less sugar are examples of:

• A) product modifications
• B) brand mix extensions
• C) product diversifications
• D) brand repositioning
• E) demographic modifications

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Definitions:

Direct Materials

Divulged as essential components, direct materials primarily encompass tangible substances employed in the fabrication of a product, distinctly identifiable in the final offering.

Materials Requisitions

A document used to request the transfer of materials from a storeroom to a production area.

Controlling Account

The account in the general ledger that summarizes the balances of the accounts in a subsidiary ledger.

General Ledger

The primary ledger, when used in conjunction with subsidiary ledgers, that contains all of the balance sheet and income statement accounts.