To Save Money on Marketing Research,a Marketing Manager Suggests the Company

question 158

True/False

To save money on marketing research,a marketing manager suggests the company use the results of a survey conducted last year because similar questions were asked then.The manager is suggesting use of secondary data.

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Definitions:

Cross-Cultural Values

Refer to the differing norms, traditions, and social expectations among various cultures, influencing behaviors and interactions within a global or multicultural context.

Differentiation

The process by which an organization distinguishes itself from competitors by developing a unique product or offering a unique service.

Common Goal

Denotes a shared objective or target that a group or team aims to achieve collectively.

Conflict

A disagreement or clash resulting from differing interests, values, or needs in a relationship, group, or organization.