To Help Understand Why Attendance at Its Games Was So

question 197

Multiple Choice

To help understand why attendance at its games was so poor,the Atlanta Falcons used marketing research to gather factual information.It used in-game surveys and end-of-season surveys of ticket holders.The gathering of factual statements is an example of marketing research in its _____ role.

• A) historical
• B) descriptive
• C) predictive
• D) normative
• E) objective

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Definitions:

Focus Group

A moderated discussion with a group of people about a product, service, or concept to gain feedback.

Space Travel

The act of traveling beyond Earth's atmosphere, either for research, tourism, or exploration.

Private Citizens

Individuals who act in a private capacity and do not have an official or public role or position of authority.

Unstructured Questionnaire

A type of questionnaire that allows respondents to answer in their own words, providing qualitative insights without constraining them to specific predefined choices.