SCENARIOS Sav-More Supermarkets

question 83

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to SEMA.The type of research gathered by SEMA would have the role of being:

• A) descriptive
• B) persuasive
• C) predictive
• D) subjective
• E) fictional

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Definitions:

Judgments And Behaviors

The cognitive assessments and resultant actions that an individual makes based on their perceptions and evaluations of situations or others.

Metaphysical Environment

A metaphysical environment refers to a conceptual, non-physical space where abstract ideas or philosophical considerations are explored.

Distort Reality

The act of misrepresenting or altering perceived facts or experiences, potentially leading to a skewed understanding or belief.

Accurate Information

Information that is correct, reliable, and based on true facts or evidence.