What Is Marketing Research? Name and Briefly Describe the Three

question 26

Essay

What is marketing research? Name and briefly describe the three functional roles of marketing research.

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Definitions:

Nearing Retirement Age

The stage in a person's life when they are approaching the age at which they are eligible to retire from work.

Baby Boomers

A demographic group composed of individuals born approximately between 1946 and 1964, known for being a significantly large generation.

Environmental Issues

Various problems that the planet faces regarding pollution, climate change, deforestation, and other impacts on the nature and its ecosystems.

Generation Z

The demographic cohort following the Millennials, typically defined as those born from the mid-1990s to the early 2010s, known for being digital natives.