Hildy Webb and LaTishe Brown Own Creative Catering and Would

question 79

Multiple Choice

Hildy Webb and LaTishe Brown own Creative Catering and would like to improve customer satisfaction and increase repeat business.When you ask them to describe a typical customer,they say it is impossible and explain that with corporate functions,family affairs,and fund-raisers,they do not have a typical customer.You suggest it is time for market segmentation because:

• A) it will enable them to build an accurate description of customer needs by group and to design a marketing mix to fit each segment
• B) Creative Catering needs to reduce the size of the market they serve
• C) Creative Catering needs to learn how to group these markets together into one market to serve all of them adequately
• D) it will help develop a generalized definition of the market as a whole and reveal the optimal marketing mix for this market
• E) this will position the company in the minds of their consumers as compared to their competitors

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Definitions:

Inputs

Resources (labor, materials, equipment) used in the production process to create goods or services.

Social Capital

The networks of relationships among individuals in a society, enabling that society to function effectively.

Worker's Skills

Refers to the abilities and expertise that employees possess, which are utilized in their jobs to perform tasks effectively.

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value to an organization or society.