Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 14

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of a(n) :

• A) perceived variable
• B) accessibility quotient
• C) mass market
• D) segmentation base
• E) differentiation guide

---

Definitions:

College Enrollment

The process of registering and being admitted into a college or university program.

Illegal Drugs

Substances whose production, sale, or possession are prohibited by law due to their potential for abuse and harm.

Ages 18-25

Often referred to as emerging adulthood, this age range is characterized by continued development of identity, independence, and responsibility.

Cognitively Demanding

Requiring significant mental effort and intellectual engagement to understand or accomplish.