Examlex
In 2004,T.D.Waterhouse USA tied one of its promotional campaigns to the Chinese New Year.The slogan used for the campaign was "Plan Now for Success during the Upcoming Year of the Monkey." Postcards were mailed to Asian-Americans all over the United States.The segmentation base used for this strategy was:
Price-inelastic
Describes a market situation where the quantity demanded of a product does not change significantly when its price changes.
Price-sensitive
Refers to the degree to which the demand for a product or service is affected by changes in its price.
Unitary-elastic
A demand or supply situation where the percentage change in quantity demanded or supplied is exactly equal to the percentage change in price.
Demand Curve
A graph showing the relationship between the price of a good and the quantity of that good consumers are willing and able to purchase at various prices.
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